Context
A premium food delivery start-up launched at the midst of COVID as a response to support premium restaurants in creating a source of revenue during lockdown.
Shyft was engaged to validate their value proposition and design their three year growth strategy, in order to develop into a sustainable and high-growth business model post-lockdown.
The goal was to understand the target customer and market size, value proposition, growth strategy, and develop a go-to-market plan.
Approach
Shyft has taken a cohesive data-driven approach to researching and understanding the industry:
- We performed one-to-one interviews and conducted leadership team workshops to understand current state and future aspirations.
- We conducted industry and competitive analysis to understand the market opportunity.
- We also analysed existing customer data, processes, and financial performance to inform our recommendations.
- From an understanding of the current state analysis and out-side in research of industry and competitive landscape, we were able to validate our value proposition and proposed a three-year growth strategy to achieve a high-growth business model.
Outcome
Shyft was able to provide the premium food delivery start-up with:
- Identification of target customer profiles, as well as total addressable market and competitive landscape.
- Design of three-horizon growth strategy, with high-level three year roadmap.
- Recommendations on levers to drive customer acquisition and frequency as well as restaurant selection and quality assurance.
- High level recommendations on key hires and tech build.
- Key next steps and six-month execution plan.
- Creation of a financial model to size the opportunity.
